Return the tag IDs of all tags associated with the given flow.
Rate limits: Burst: 3/s Steady: 60/m
Scopes: flows:read tags:read
Language
Credentials
Header
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} }\n @media screen and (max-width: 900px) {\n footer .container .footer-links {\n grid-template-columns: repeat(1, 1fr); } }\n footer .container .footer-row {\n display: grid;\n grid-template-columns: repeat(2, 2fr);\n column-gap: 120px;\n margin-bottom: 40px;\n padding: 0px 30px; }\n footer .container .legal, footer .container .legal a {\n color: #abb3bb;\n font-size: 12px;\n font-style: normal;\n font-weight: 400;\n line-height: 15px;\n text-align: left; }\n footer .container .legal a, footer .container .legal a a {\n margin-left: 20px; }\n footer .container .legal a:first-of-type, footer .container .legal a a:first-of-type {\n margin-left: 40px; }\n @media screen and (max-width: 760px) {\n footer .container .footer-row {\n grid-template-columns: repeat(1, 1fr); } }\n\n\n/*Header */\n.rm-Logo-img {\n filter: brightness(100);\n max-width: 270px;\n}\nheader a.Button[href=\"https://www.klaviyo.com/contact-us\"],\nheader a.Button[href=\"https://manage.kmail-lists.com/subscriptions/subscribe?a=9BX3wh&g=VSyTC6\"] {\n border: 1px solid #fff;\n}\n.App > div {\n width: 100%;\n padding: 0;\n display: block;\n margin: 0; }\n.homepage-container {\n max-width: 1140px;\n margin-left: auto;\n margin-right: auto;\n padding: 0 30px; }\n.hero-wrapper {\n background: #252921; }\n.hero {\n color: #fff;\n padding: 70px 30px;\n background: url(https://files.readme.io/9f127f0-developer-resources-hero.png);\n background-repeat: no-repeat;\n background-position: top right;\n background-size: contain; }\n @media screen and (max-width: 990px) {\n .hero {\n background-position: bottom right;\n background-size: 370px; } }\n @media screen and (max-width: 920px) {\n .hero {\n background: none; } }\n.hero-content {\n max-width: 600px; }\n .hero-content h1 {\n font-size: 64px;\n font-weight: 700;\n line-height: 70px;\n margin: 0 0 40px; }\n .hero-content p {\n font-size: 22px;\n line-height: 30px;\n font-weight: 500; }\n.card-wrapper {\n display: grid;\n grid-template-columns: repeat(3, 1fr);\n margin: 20px auto;\n gap: 20px; }\n @media screen and (max-width: 810px) {\n .card-wrapper {\n grid-template-columns: repeat(1, 1fr); } }\n .card-wrapper.upper-deck {\n margin: -30px auto 20px; }\n .card-wrapper .card {\n background: #fff;\n border-radius: 10px;\n padding: 40px;\n filter: drop-shadow(0px 4px 10px rgba(0, 0, 0, 0.12));\n display: flex;\n flex-direction: column;\n justify-content: space-between;\n text-decoration: none; }\n .card-wrapper .card:hover {\n box-shadow: 0px 4px 4px rgba(0, 0, 0, 0.25); }\n .card-wrapper .card svg {\n margin-bottom: 40px; }\n .card-wrapper .card strong {\n display: block;\n font-weight: bold;\n font-size: 24px;\n line-height: 24px;\n margin-bottom: 20px;\n text-decoration: none;\n color: #373F47; }\n .card-wrapper .card p {\n font-size: 16px;\n line-height: 26px;\n text-decoration: none;\n color: #373F47; }\n .card-wrapper .card .link, .card-wrapper .card a {\n font-weight: bold;\n align-self: flex-end;\n font-size: 20px;\n line-height: 24px;\n color: #373F47;\n text-decoration: none;\n margin-top: 20px; }\n .card-wrapper .card-icon-wrapper {\n background: #373F47;\n height: 200px;\n display: flex;\n flex-direction: column;\n justify-content: center;\n align-items: center; }\n .card-wrapper.lower-deck .card {\n padding: 0;\n overflow: hidden;\n text-decoration: none; }\n .card-wrapper.lower-deck .card svg {\n margin-bottom: 0; }\n .card-wrapper.lower-deck .card-content {\n padding: 30px;\n display: flex;\n flex-direction: column;\n height: 70%;\n justify-content: space-between; }\n .card-wrapper.lower-deck.lower-double-deck {\n grid-template-columns: repeat(2, 1fr);\n gap: 30px; }\n @media screen and (max-width: 810px) {\n .card-wrapper.lower-deck.lower-double-deck {\n grid-template-columns: repeat(1, 1fr); } }\n .card-wrapper.lower-deck.lower-double-deck .card {\n border-radius: 0;\n filter: none; }\n .card-wrapper.lower-deck.lower-double-deck .card:hover {\n box-shadow: none; }\n .card-wrapper.lower-deck.lower-double-deck .card .card-content {\n padding: 30px 0; }\n .card-wrapper.lower-deck.lower-double-deck .card a {\n align-self: flex-start; }\n.homepage-headline-section h3 {\n font-weight: bold;\n font-size: 48px;\n line-height: 52px; }\n.homepage-headline-section p {\n font-weight: normal;\n font-size: 18px;\n line-height: 26px; }\n.half-grid {\n display: grid;\n grid-template-columns: 1fr 1fr;\n gap: 40px; }\n @media screen and (max-width: 810px) {\n .half-grid {\n grid-template-columns: 1fr; } }\n.tab-wrapper h2 {\n font-weight: bold;\n font-size: 48px;\n line-height: 52px;\n max-width: 750px;\n margin-bottom: 100px; }\n.tab-container {\n display: flex;\n flex-direction: column;\n justify-content: space-evenly; }\n .tab-container .tab {\n padding: 30px 40px;\n border-radius: 5px;\n text-decoration: none;\n color: #373F47; }\n .tab-container .tab:hover {\n box-shadow: 0px 4px 4px 0px rgba(0, 0, 0, 0.25); }\n .tab-container .tab strong {\n font-weight: bold;\n font-size: 24px;\n line-height: 26px;\n margin-bottom: 20px; }\n .tab-container .tab p {\n font-weight: normal;\n font-size: 16px;\n line-height: 26px; }\n\n/*# sourceMappingURL=homepage-styles.css.map */\n\n/* Article */\nnav#hub-sidebar {\n background: #EDEEF0;\n}\n#content-head h1 {\n font-weight: bold;\n font-size: 48px;\n line-height: 52px;\n}\n\n body {\n --header-logo-height: 4rem; \n /*--container-lg: calc((100% / 3) * 1px);\n --hub-main-max-width: 1320px;\n right-margin: 100px;*/\n}\n\n\n/*\n.rm-ReferenceMain .rm-Article {\n max-width: none;\n}\n*/\n\n/* klaviyo custom footer styles go here */\n#klaviyo_footer {\n background-color: white;\n padding: 20px;\n text-align: center;\n border-top: 1px solid #dadee2;\n}\n\n.footer__item-container {\n list-type: none;\n text-align: center;\n margin: 0;\n padding: 0;\n}\n\n.footer__item {\n display: inline-block;\n margin-left: 16px;\n margin-right: 16px;\n text-align: center;\n}\n\n/* trying to hack the form styles */\n/* target the klaviyo form parent container for repositioning */\n.klaviyo-form {\n bottom: 16px!important;\n right: 16px!important;\n}\n\n/* target the form id as a class .kSSOuU to actually style the form */\n/* was told as of 5/3/2021 that this would not change unless a new new form was added, \n so we use a backup selector as well, just in case */\n.klaviyo-form form,\n.klaviyo-form .kSSOoU,\n.kSSOoU {\n border-radius: 8px!important;\n box-shadow: rgb(0 0 0 / 16%) 4px 8px 16px;\n border-width: 1px!important;\n}\n\n/* code for accordion styles test */\n/* Style the buttons that are used to open and close the accordion panel */\n.accordion {\n background-color: #eee;\n color: #444;\n cursor: pointer;\n padding: 18px;\n width: 100%;\n text-align: left;\n border: none;\n outline: none;\n transition: 0.4s;\n}\n\n/* Add a background color to the button if it is clicked on (add the .active class with JS), and when you move the mouse over it (hover) */\n.active, .accordion:hover {\n background-color: #ccc;\n}\n\n\n/* Style the accordion panel. Note: hidden by default */\n/*\n.panel {\n padding: 0 18px;\n background-color: white;\n display: none;\n overflow: hidden;\n}\n*/\n\n.CodeEditor { \n overflow: scroll !important; \n}\n\n/* Begin new homepage layout styles */\n@font-face {\n font-family: \"Bad Habits\";\n src: url(https://www.klaviyo.com/fonts/bad-habits.woff2) format(\"woff2\");\n}\n@font-face {\n font-family: \"Instrument Sans\";\n font-style: normal;\n font-display: auto;\n font-weight: 400 700;\n src: url(https://www.klaviyo.com/fonts/instrument-sans-normal.woff2) format(\"woff2-variations\");\n unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;\n}\n@font-face {\n font-family: \"Instrument Sans\";\n font-style: italic;\n font-display: auto;\n font-weight: 400 700;\n font-stretch: 75% 100%;\n src: url(https://www.klaviyo.com/fonts/instrument-sans-italic.woff2) format(\"woff2-variations\");\n unicode-range: U+0000-00FF, U+0131, U+0152-0153, U+02BB-02BC, U+02C6, U+02DA, U+02DC, U+0304, U+0308, U+0329, U+2000-206F, U+20AC, U+2122, U+2191, U+2193, U+2212, U+2215, U+FEFF, U+FFFD;\n}\n* {\n box-sizing: border-box;\n}\n*:focus-visible {\n outline: 1px dashed rgb(255, 255, 255);\n outline-offset: 2px;\n}\n.rm-LandingPage {\n background-color: rgb(19, 19, 20) !important;\n padding: 0 !important;\n margin: 0 !important;\n background-color: rgb(19, 19, 20) !important;\n color: rgb(255, 255, 255) !important;\n font-family: \"Instrument Sans\" !important;\n font-weight: normal !important;\n width: auto !important;\n}\nhtml, body {\n padding: 0;\n margin: 0;\n font-family: \"Instrument Sans\";\n font-weight: normal;\n}\nimg {\n width: 100%;\n}\n.klv-container {\n max-width: 1366px;\n width: 100%;\n margin: auto;\n padding: 0 46px;\n background-color: rgb(19, 19, 20);\n}\n@media (min-width: 792px) {\n .klv-container {\n padding: 0 83px;\n }\n}\n@media (min-width: 1200px) {\n .klv-container {\n padding: 0 143px;\n }\n}\n@media (min-width: 1373px) {\n .klv-container {\n padding: 0 80px;\n }\n}\n.center {\n text-align: center;\n}\n.klv-anchor {\n font-size: 14px;\n font-weight: 500;\n line-height: 20px;\n color: rgb(255, 255, 255) !important;\n text-decoration: none !important;\n font-variant-ligatures: normal;\n}\n.klv-anchor:hover {\n text-decoration: underline !important;\n}\n.klv-btn {\n display: inline-block;\n font-size: 14px;\n line-height: 20px;\n padding: 10px 24px;\n border-radius: 50px;\n text-decoration: none !important;\n color: rgb(35, 36, 38) !important;\n background-color: rgb(255, 255, 255) !important;\n font-weight: 500;\n border-width: 2px;\n border-style: solid;\n border-color: transparent;\n transition: all 0.3s ease;\n}\n.klv-btn:hover, .klv-btn:focus-visible {\n background-color: transparent !important;\n border-color: rgb(255, 255, 255) !important;\n color: rgb(255, 255, 255) !important;\n}\n.klv-btn--ghost {\n display: inline-block;\n font-size: 14px;\n line-height: 20px;\n padding: 10px 24px;\n border-radius: 50px;\n text-decoration: none !important;\n font-weight: 500;\n border-width: 2px;\n border-style: solid;\n border-color: transparent !important;\n transition: all 0.3s ease;\n background-color: transparent !important;\n border-color: rgb(255, 255, 255) !important;\n color: rgb(255, 255, 255) !important;\n}\n.klv-btn--ghost:hover, .klv-btn--ghost:focus-visible {\n color: rgb(35, 36, 38) !important;\n background-color: rgb(255, 255, 255) !important;\n}\n.klv-btn--tertiary {\n cursor: pointer;\n display: inline-block;\n border-width: 2px;\n border-radius: 0;\n border-style: none;\n text-decoration: none !important;\n font-weight: 500;\n font-size: 16px;\n line-height: 20px;\n padding: 12px 30px;\n background: transparent;\n background-repeat: no-repeat;\n background-image: linear-gradient(currentColor, currentColor) !important;\n background-size: 100% 2px;\n background-position: left 100%;\n color: rgb(255, 255, 255) !important;\n padding: 2px 0;\n transition: background-size 0.5s ease-in-out;\n}\n.klv-btn--tertiary:hover, .klv-btn--tertiary:focus-visible {\n background-position: right 100%;\n background-size: 0 2px;\n}\n.klv-btn--tertiary:active {\n opacity: 1;\n}\n/* end new homepage layout styles */","javascript":"","javascript_hub2":"//Announcement banner\nconst showAnnouncementBanner = () => {\n // Prevent duplicate banners\n if (document.querySelector('.announcementBanner')) return;\n \n const announcementBanner = document.createElement('div');\n announcementBanner.className = 'DeprecationWarning announcementBanner';\n announcementBanner.innerHTML = 'Check out our new YouTube playlist of developer resources!';\n \n const deprecationBanner = document.querySelector(\"[class*=DeprecationWarning]\");\n \n if (deprecationBanner) {\n deprecationBanner.parentNode.insertBefore(announcementBanner, deprecationBanner);\n } else {\n document.body.insertBefore(announcementBanner, document.body.firstChild);\n }\n announcementBanner.style.display = 'flex';\n};\n\n// Deprecaton banner text and CSS override\n // Note: Banner hidden by default in the CSS file to prevent JavaScript / pageload flash\nconst overrideDeprecationBanner = () => {\n \n // get all nodes w/ class starting w/ DeprecationWarning\n const deprecationBanners = document.querySelectorAll(\"[class*=DeprecationWarning]\");\n \n // Update deprecation banner text\n const updateBannerContent = (bannerNode) => {\n // TO-DO: Show different warning text depending on the version\n bannerNode.innerHTML = \"These docs are for a deprecated API version. 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Uses Started Checkout or Added to Cart as the flow trigger."},{"_id":"621660991b175002b089b8ec","term":"flow trigger","definition":"what causes a flow to start; examples of flow triggers include subscribed to list, added to segment, takes an action, or has date property."},{"_id":"62166141a8172e04472e8a76","term":"product feed","definition":"blocks that automatically generate product recommendations by pulling product information from ecommerce integrations."},{"_id":"621687ec348076001a17831a","term":"campaign","definition":"a single, targeted email sending effort; a one-time send to a pre-established group of contacts."},{"_id":"6230af61e515f80098510394","term":"capture rate","definition":"the rate at which website visitors subscribe to marketing, often through a Klaviyo signup form; also called opt-in rate."},{"_id":"6230afa2b7b7a8002027af9e","term":"cart abandonment rate","definition":"the percentage of people who place an order on your website and subsequently abandon their cart before purchasing."},{"_id":"6230afdcd8a2020027848e97","term":"conversion rate optimization","definition":"known as CRO, making changes to a website in order to increase the rate at which visitors take the desired action (typically, making a purchase)."},{"_id":"6230b337776d1d033e133bad","term":"conversion tracking","definition":"a recipient opening or clicking an email or SMS and then taking another action within the conversion period."},{"_id":"6230b35b3a0a6f04d32dea22","term":"customer lifetime value","definition":"known as CLV, the historic and predictive amounts that a customer may spend."},{"_id":"6230b3a8ed2840001a977600","term":"custom properties","definition":"fields tied to Klaviyo profiles that you can use to gather additional information about the contacts in your account."},{"_id":"6230b41387d8fa02b6daaed8","term":"hard bounce","definition":"when an email cannot be delivered due to a permanent reason, such as a misspelled email address."},{"_id":"6230b43dc9969e009ba233cc","term":"list","definition":"also known as an audience, a collection of opted-in profiles in Klaviyo, maintained in the Lists & Segments tab."},{"_id":"6230bb66d71546009ffbb2eb","term":"merged profile","definition":"this metric is recorded on a profile after it is part of a profile merge."},{"_id":"6230bb92d41c2e01663c9ce9","term":"owned marketing","definition":"an approach to marketing where a company focuses strategically on channels that they control, utilizing the data they have in order to create and strengthen customer relationships."},{"_id":"6230bbbb342c02027314b572","term":"owned revenue","definition":"the revenue attributed to messages sent through Klaviyo."},{"_id":"6230bbe8f2db41003c5bd7d9","term":"profile","definition":"a comprehensive record maintained for every contact in your Klaviyo account."},{"_id":"6230bc82164a52002e06a3ac","term":"quiet hours","definition":"the hours during the day you should avoid sending your SMS or MMS messages to your subscribers; is a feature enabled by Klaviyo"},{"_id":"6230bca898583a0277253cd2","term":"return on investment","definition":"known as ROI, the ratio of how much a customer spends on Klaviyo compared to how much Owned Revenue they generate."},{"_id":"6230bcd01f8ca00013a841fb","term":"revenue per recipient","definition":"known as RPR, the revenue from a campaign or flow divided by the number of recipients in that campaign or flow."},{"_id":"6230d0cbd5cc3906113eb25e","term":"segment","definition":"a collection of profiles in Klaviyo, maintained in the Lists & Segments tab, that is defined by a set of conditions."},{"_id":"6230d144eb5eee00136540f0","term":"smart sending","definition":"if the smart sending feature is enabled, Klaviyo will skip sending your current message to a recipient if they have already received an email or SMS from you within a specified period"},{"_id":"6230d164dfb499002e85120d","term":"social links","definition":"a block in Klaviyo's email drag-and-drop email template editor that allows you to provide the links to your social sites in your emails."},{"_id":"6230d1901a0654007d3345bc","term":"soft bounce","definition":"a soft bounce is an email bounce caused by a temporary reason, such as a full inbox or the recipient email server being down momentarily."},{"_id":"6230d1b2cd89d80051307d5f","term":"subscribed to list","definition":"the metric recorded when a contact subscribes to a Klaviyo list directly via a Klaviyo form."},{"_id":"6230d1d65650ef001db26d2a","term":"suppressed","definition":"the status of a contact once they unsubscribe from an email, an email sent to them hard bounces, or they are manually added to the Suppression List."},{"_id":"6230d22081cb0a002d109dce","term":"transactional","definition":"a type of message sent as a function of the purchasing process; for example, an order confirmation email or a shipping notification."},{"_id":"6230d326dfb499002e85131f","term":"web tracking","definition":"refers to Klaviyo's Active on Site and Viewed Product metrics which track user activity on your site, and can be enabled via the addition of code snippets."},{"_id":"62336f8e6908790a33269c8f","term":"A/B testing","definition":"a method of comparing different options to determine which is the most successful at achieving a goal (e.g., opens, clicks, or purchases)."},{"_id":"62336fa5374af20132ab9c25","term":"active on site rate","definition":"the rate at which a contact is active on your site."},{"_id":"62337004f4c0ca005a6b5716","term":"back-populate","definition":"a way to retroactively queue qualified recipients to a flow. For instance, if someone subscribed before you set up a welcome flow, then back-populating will take them through the flow."},{"_id":"623370269b23f5049b21306d","term":"browse abandonment flow","definition":"a metric-triggered flow that sends when an identifiable browser visits a product page and does not make a purchase."},{"_id":"6233707ed23230007781a59d","term":"click rate","definition":"the percentage of recipients that clicked an email or SMS divided by the total number of recipients."},{"_id":"6233709eb12d2a03e8a0eb2c","term":"cross-sell flow","definition":"a message or series of messages that show customers products similar to one they purchased."},{"_id":"623370b21dbb2e049902268b","term":"date property-triggered flow","definition":"in this type of flow, people qualify to enter if they have a date-based profile property set (e.g., a birthday) and their date falls within the flow’s timeline."},{"_id":"623370c7cae04f0079081a1b","term":"draft","definition":"when a message is in draft mode, it is not active and will not send."},{"_id":"623370e99bee4300206a64e8","term":"email action","definition":"an action that allows you to send an individual email within a flow."},{"_id":"6233711689d65707000476b8","term":"flow filter","definition":"a tool to restrict who enters a flow based on a profile’s behavior or attributes."},{"_id":"623371502ad6a200563e42fb","term":"list-triggered flow","definition":"in this type of flow, people will qualify to enter when they are added to a specific list and will remain in the flow as long as they remain in the list."},{"_id":"6233715e0ad2ca004488fa76","term":"live","definition":"when a flow message is in live mode, it is active and will send automatically."},{"_id":"6233716c78e7ae0090c2ff5e","term":"manual","definition":"when a flow message is in manual mode, it is active in your flow but no messages will automatically send. You will need to manually review and send all scheduled messages."},{"_id":"623371a45bcddb002dee0b12","term":"metric","definition":"also called events, these are actions someone can take on your site or in response to a message. Each metric in Klaviyo represents a specific action."},{"_id":"623371b6e6c2ce098129505f","term":"metric-triggered flow","definition":"in this type of flow, people will qualify to enter when they take a specific action (e.g., placing an order)."},{"_id":"623371d78b97ed003d8ac4ff","term":"needs review","definition":"if your flow message is (or was at some point) in manual mode, this tab shows the total number of people who are ready to receive the message; messages to this group will not send automatically, so you must review them first."},{"_id":"623371e9a4dc840415e913cc","term":"notification action","definition":"a flow action that sends an email to up to five people, typically used to send internal notifications to a certain team within your organization."},{"_id":"623371f5d23230007781a65f","term":"open rate","definition":"the number of recipients who opened an email divided by the total number or recipients."},{"_id":"62337221b0c67a006809732a","term":"price drop-triggered flow","definition":"in this type of flow, people qualify to enter when an item they've viewed or started checkout with lowers in price."},{"_id":"62337233f4c0ca005a6b57f1","term":"segment-triggered flow","definition":"in this type of flow, people qualify to enter when they are added to a segment that triggers the flow and will remain in the flow as long as they remain in that segment."},{"_id":"62337259ee120600a6b5a26d","term":"SMS action","definition":"flow action used to send a text message; each SMS has a template and settings that can be configured."},{"_id":"6233726808491b082a782d7a","term":"post-purchase flow","definition":"a metric-triggered flow sent to customers after they complete a purchase; examples include thank you, up-sell, and cross-sell flows."},{"_id":"6233727dc7131b07582eb8ce","term":"spam complaint rate","definition":"the number of recipients who reported an email as spam divided by the total number of recipients."},{"_id":"623372b2fd17f20912f1c8db","term":"sunset","definition":"flow used to phase out customers who are no longer engaging with messages from your brand."},{"_id":"623372c2ab1f0a002037d734","term":"time delay","definition":"a flow action used to create delays — or wait periods — between components in a flow series."},{"_id":"623372dbd4a4a500207f2ae8","term":"total clicks","definition":"the total number of times an email or SMS was clicked."},{"_id":"623372e77b484b01c3353f23","term":"total opens","definition":"the total number of times an email was opened."},{"_id":"623372ff9b23f5049b213190","term":"trigger filter","definition":"a tool to restrict who enters a flow based on data associated with the triggering event."},{"_id":"62337311ef81360014771014","term":"trigger split","definition":"a component that creates two distinct paths in your flow, branching based on a defining characteristic of the trigger."},{"_id":"623373247a520a0a6e3d7605","term":"unsubscribe rate","definition":"the number of recipients who unsubscribed divided by the total number of recipients for a message."},{"_id":"623373372f0437032431f52e","term":"update profile property action","definition":"an action in a flow that allows you to create, update, or delete a custom property from a profile."},{"_id":"6233734a2f0437032431f579","term":"waiting queue","definition":"a list of profiles scheduled and waiting at a given step in a flow."},{"_id":"62337360d4a4a500207f2b4e","term":"welcome series","definition":"type of flow sent when someone is added to a list or, in certain cases, is added to a segment."},{"_id":"6233736d08491b082a78311e","term":"winback flow","definition":"type of flow aimed at re-engaging lapsed customers."},{"_id":"623373b438c97201e96e19d9","term":"alphanumeric sender ID","definition":"a type of SMS sending number used in the UK and Australia; it cannot send MMS messages or receive any text messages; it can be customized to match your brand."},{"_id":"623373e41fe89e0491f43c41","term":"clicked SMS","definition":"metric for when a recipient clicks on a link within an SMS message."},{"_id":"6233740362391200a74fc4d9","term":"consented to receive SMS","definition":"metric for when a recipient confirms that they want to receive your messages."},{"_id":"62337427e6c2ce09812952a1","term":"CTIA","definition":"stands for Cellular Telecommunications Industry Association; the CTIA is a trade organization run by wireless companies which established the short code system and provided guidelines against SHAFT."},{"_id":"623374bb8cfdc9041b646fe3","term":"custom keyword","definition":"a type of keyword that you create in Klaviyo to allow customers to subscribe to your SMS marketing efforts."},{"_id":"6233760dd27ea3003abbdf71","term":"failed to deliver SMS","definition":"metric for when a message is sent but not delivered to the recipient."},{"_id":"6233761aa26d90098ab2c499","term":"filtering","definition":"when a message is not delivered by a wireless carrier."},{"_id":"6233764d09a5fe03dc4d309c","term":"keyword","definition":"also known as just keyword response, these are words that, when sent by a subscriber, prompt a certain action and an automated response, such as 'STOP'."},{"_id":"62337666ee120600a6b5a41a","term":"long number","definition":"also called a long code, it is a type of SMS and MMS sending number consisting of 10 digits and looks like a regular phone number (1-XXX-XXX-XXXX)."},{"_id":"623376978fdab1002c624ab1","term":"MMS","definition":"multimedia message service; this is a type of text message that includes multimedia, such as an image or GIF."},{"_id":"623376a846909300384fc4d3","term":"received SMS","definition":"metric for when Klaviyo has recorded that your recipient has received an SMS."},{"_id":"623376d59fa88800596b832e","term":"sent SMS","definition":"metric for when someone texted your destination number to subscribe."},{"_id":"623376e82ad6a200563e45e4","term":"SHAFT","definition":"stands for sex, hate, alcohol, firearms, and tobacco; using terms related to SHAFT or anything illegal, including CBD, will cause a message to be heavily filtered by wireless carriers."},{"_id":"623376fb08491b082a783332","term":"short code","definition":"a type of SMS and MMS sending number consisting of a short series of numbers (XXXXX)."},{"_id":"623377102f0437032431fcb5","term":"SMS","definition":"stands for short messaging service; this is a type of text message that includes only text or symbols such as emojis."},{"_id":"6233772bcae04f0079081d08","term":"subscribe keyword","definition":"a type of keyword your customers can use to opt into receiving SMS marketing messages from your brand, such as 'JOIN'."},{"_id":"6233773fe9e6c2030ad1015d","term":"TCPA","definition":"stands for the Telephone Consumer Protection Act; this act covers the use of automated telephone communications, including phone calls, voicemails, fax machines, and text messages."},{"_id":"62337753131e5d0013e96b9b","term":"toll-free number","definition":"a type of SMS sending number consisting of 10 digits starting with an eight (1-8XX-XXX-XXXX)."},{"_id":"62337762b78bd80028879a57","term":"unsubscribed from SMS","definition":"metric for when a recipient texts STOP and unsubscribes from your SMS messages."},{"_id":"6233777130a89a007a20822e","term":"vanity short code","definition":"type of short code that allows you to choose what the number is (XXXXX)."},{"_id":"62337a8acf574100abe740e0","term":"consent","definition":"whether the profile has consented to receive your marketing channels."},{"_id":"62337a9e9b23f5049b21353a","term":"$consent_form_id","definition":"the ID of the form that collected a profile's consent (if applicable)."},{"_id":"62337aba5d6a0d00b3d50239","term":"$consent_form_version","definition":"the version of the form that collected a profile's consent; 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\n \n
Build personalized experiences that scale.
\n
\n Create apps and integrations using Klaviyo's API that help \n your business grow. Get started for free.\n
\n Build custom integrations to bring data into Klaviyo to create personalized experiences. Integrate with point-of-sale software, inventory management systems, scheduling apps, and more.\n
\n “Since Klaviyo doesn't impose a rigid data schema, it's easy to send in just about any arbitrary data without having to do annoying manipulations or data mappings and without having to pre-configure a data schema in the app.”\n
\n Use profile information, custom events, catalog information, and other types of data to build custom customer experiences using Klaviyo's flows, template email builder, and more.\n
\n “Merchants can set up flows based on Klaviyo events to send out branded notifications to both the [gift] recipient and the customer. They can also segment the customer and the recipient for greater insights into their customer’s shopping habits.”\n
\n Kyle Tremblay - Sr. Product Manger at EXCLUSIVE\n
\n
\n “Integrating with Klaviyo’s APIs was a no-brainer as it allowed us to build reporting that’s informed by our clients’ goals. Additionally, we’re now able to highlight useful, holistic insights to determine what actions should be taken by our clients to meet their goals.”\n
\n"}],"mdxMigrationStatus":"rdmd","metrics":{"monthlyLimit":0,"thumbsEnabled":true,"planLimit":1000000,"realtime":{"dashEnabled":false,"hubEnabled":false},"monthlyPurchaseLimit":0,"meteredBilling":{}},"modules":{"landing":true,"docs":true,"examples":true,"reference":true,"changelog":false,"discuss":false,"suggested_edits":false,"logs":false,"custompages":true,"tutorials":false,"graphql":false},"name":"API Reference & Technical Guides | Klaviyo 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is a feature enabled by Klaviyo"},{"_id":"6230bca898583a0277253cd2","term":"return on investment","definition":"known as ROI, the ratio of how much a customer spends on Klaviyo compared to how much Owned Revenue they generate."},{"_id":"6230bcd01f8ca00013a841fb","term":"revenue per recipient","definition":"known as RPR, the revenue from a campaign or flow divided by the number of recipients in that campaign or flow."},{"_id":"6230d0cbd5cc3906113eb25e","term":"segment","definition":"a collection of profiles in Klaviyo, maintained in the Lists & Segments tab, that is defined by a set of conditions."},{"_id":"6230d144eb5eee00136540f0","term":"smart sending","definition":"if the smart sending feature is enabled, Klaviyo will skip sending your current message to a recipient if they have already received an email or SMS from you within a specified period"},{"_id":"6230d164dfb499002e85120d","term":"social links","definition":"a block in Klaviyo's email drag-and-drop email template editor that allows you to provide the links to your social sites in your emails."},{"_id":"6230d1901a0654007d3345bc","term":"soft bounce","definition":"a soft bounce is an email bounce caused by a temporary reason, such as a full inbox or the recipient email server being down momentarily."},{"_id":"6230d1b2cd89d80051307d5f","term":"subscribed to list","definition":"the metric recorded when a contact subscribes to a Klaviyo list directly via a Klaviyo form."},{"_id":"6230d1d65650ef001db26d2a","term":"suppressed","definition":"the status of a contact once they unsubscribe from an email, an email sent to them hard bounces, or they are manually added to the Suppression List."},{"_id":"6230d22081cb0a002d109dce","term":"transactional","definition":"a type of message sent as a function of the purchasing process; for example, an order confirmation email or a shipping notification."},{"_id":"6230d326dfb499002e85131f","term":"web tracking","definition":"refers to Klaviyo's Active on Site and Viewed Product metrics which track user activity on your site, and can be enabled via the addition of code snippets."},{"_id":"62336f8e6908790a33269c8f","term":"A/B testing","definition":"a method of comparing different options to determine which is the most successful at achieving a goal (e.g., opens, clicks, or purchases)."},{"_id":"62336fa5374af20132ab9c25","term":"active on site rate","definition":"the rate at which a contact is active on your site."},{"_id":"62337004f4c0ca005a6b5716","term":"back-populate","definition":"a way to retroactively queue qualified recipients to a flow. For instance, if someone subscribed before you set up a welcome flow, then back-populating will take them through the flow."},{"_id":"623370269b23f5049b21306d","term":"browse abandonment flow","definition":"a metric-triggered flow that sends when an identifiable browser visits a product page and does not make a purchase."},{"_id":"6233707ed23230007781a59d","term":"click rate","definition":"the percentage of recipients that clicked an email or SMS divided by the total number of recipients."},{"_id":"6233709eb12d2a03e8a0eb2c","term":"cross-sell flow","definition":"a message or series of messages that show customers products similar to one they purchased."},{"_id":"623370b21dbb2e049902268b","term":"date property-triggered flow","definition":"in this type of flow, people qualify to enter if they have a date-based profile property set (e.g., a birthday) and their date falls within the flow’s timeline."},{"_id":"623370c7cae04f0079081a1b","term":"draft","definition":"when a message is in draft mode, it is not active and will not send."},{"_id":"623370e99bee4300206a64e8","term":"email action","definition":"an action that allows you to send an individual email within a flow."},{"_id":"6233711689d65707000476b8","term":"flow filter","definition":"a tool to restrict who enters a flow based on a profile’s behavior or attributes."},{"_id":"623371502ad6a200563e42fb","term":"list-triggered flow","definition":"in this type of flow, people will qualify to enter when they are added to a specific list and will remain in the flow as long as they remain in the list."},{"_id":"6233715e0ad2ca004488fa76","term":"live","definition":"when a flow message is in live mode, it is active and will send automatically."},{"_id":"6233716c78e7ae0090c2ff5e","term":"manual","definition":"when a flow message is in manual mode, it is active in your flow but no messages will automatically send. You will need to manually review and send all scheduled messages."},{"_id":"623371a45bcddb002dee0b12","term":"metric","definition":"also called events, these are actions someone can take on your site or in response to a message. Each metric in Klaviyo represents a specific action."},{"_id":"623371b6e6c2ce098129505f","term":"metric-triggered flow","definition":"in this type of flow, people will qualify to enter when they take a specific action (e.g., placing an order)."},{"_id":"623371d78b97ed003d8ac4ff","term":"needs review","definition":"if your flow message is (or was at some point) in manual mode, this tab shows the total number of people who are ready to receive the message; messages to this group will not send automatically, so you must review them first."},{"_id":"623371e9a4dc840415e913cc","term":"notification action","definition":"a flow action that sends an email to up to five people, typically used to send internal notifications to a certain team within your organization."},{"_id":"623371f5d23230007781a65f","term":"open rate","definition":"the number of recipients who opened an email divided by the total number or recipients."},{"_id":"62337221b0c67a006809732a","term":"price drop-triggered flow","definition":"in this type of flow, people qualify to enter when an item they've viewed or started checkout with lowers in price."},{"_id":"62337233f4c0ca005a6b57f1","term":"segment-triggered flow","definition":"in this type of flow, people qualify to enter when they are added to a segment that triggers the flow and will remain in the flow as long as they remain in that segment."},{"_id":"62337259ee120600a6b5a26d","term":"SMS action","definition":"flow action used to send a text message; each SMS has a template and settings that can be configured."},{"_id":"6233726808491b082a782d7a","term":"post-purchase flow","definition":"a metric-triggered flow sent to customers after they complete a purchase; examples include thank you, up-sell, and cross-sell flows."},{"_id":"6233727dc7131b07582eb8ce","term":"spam complaint rate","definition":"the number of recipients who reported an email as spam divided by the total number of recipients."},{"_id":"623372b2fd17f20912f1c8db","term":"sunset","definition":"flow used to phase out customers who are no longer engaging with messages from your brand."},{"_id":"623372c2ab1f0a002037d734","term":"time delay","definition":"a flow action used to create delays — or wait periods — between components in a flow series."},{"_id":"623372dbd4a4a500207f2ae8","term":"total clicks","definition":"the total number of times an email or SMS was clicked."},{"_id":"623372e77b484b01c3353f23","term":"total opens","definition":"the total number of times an email was opened."},{"_id":"623372ff9b23f5049b213190","term":"trigger filter","definition":"a tool to restrict who enters a flow based on data associated with the triggering event."},{"_id":"62337311ef81360014771014","term":"trigger split","definition":"a component that creates two distinct paths in your flow, branching based on a defining characteristic of the trigger."},{"_id":"623373247a520a0a6e3d7605","term":"unsubscribe rate","definition":"the number of recipients who unsubscribed divided by the total number of recipients for a message."},{"_id":"623373372f0437032431f52e","term":"update profile property action","definition":"an action in a flow that allows you to create, update, or delete a custom property from a profile."},{"_id":"6233734a2f0437032431f579","term":"waiting queue","definition":"a list of profiles scheduled and waiting at a given step in a flow."},{"_id":"62337360d4a4a500207f2b4e","term":"welcome series","definition":"type of flow sent when someone is added to a list or, in certain cases, is added to a segment."},{"_id":"6233736d08491b082a78311e","term":"winback flow","definition":"type of flow aimed at re-engaging lapsed customers."},{"_id":"623373b438c97201e96e19d9","term":"alphanumeric sender ID","definition":"a type of SMS sending number used in the UK and Australia; it cannot send MMS messages or receive any text messages; it can be customized to match your brand."},{"_id":"623373e41fe89e0491f43c41","term":"clicked SMS","definition":"metric for when a recipient clicks on a link within an SMS message."},{"_id":"6233740362391200a74fc4d9","term":"consented to receive SMS","definition":"metric for when a recipient confirms that they want to receive your messages."},{"_id":"62337427e6c2ce09812952a1","term":"CTIA","definition":"stands for Cellular Telecommunications Industry Association; the CTIA is a trade organization run by wireless companies which established the short code system and provided guidelines against SHAFT."},{"_id":"623374bb8cfdc9041b646fe3","term":"custom keyword","definition":"a type of keyword that you create in Klaviyo to allow customers to subscribe to your SMS marketing efforts."},{"_id":"6233760dd27ea3003abbdf71","term":"failed to deliver SMS","definition":"metric for when a message is sent but not delivered to the recipient."},{"_id":"6233761aa26d90098ab2c499","term":"filtering","definition":"when a message is not delivered by a wireless carrier."},{"_id":"6233764d09a5fe03dc4d309c","term":"keyword","definition":"also known as just keyword response, these are words that, when sent by a subscriber, prompt a certain action and an automated response, such as 'STOP'."},{"_id":"62337666ee120600a6b5a41a","term":"long number","definition":"also called a long code, it is a type of SMS and MMS sending number consisting of 10 digits and looks like a regular phone number (1-XXX-XXX-XXXX)."},{"_id":"623376978fdab1002c624ab1","term":"MMS","definition":"multimedia message service; this is a type of text message that includes multimedia, such as an image or GIF."},{"_id":"623376a846909300384fc4d3","term":"received SMS","definition":"metric for when Klaviyo has recorded that your recipient has received an SMS."},{"_id":"623376d59fa88800596b832e","term":"sent SMS","definition":"metric for when someone texted your destination number to subscribe."},{"_id":"623376e82ad6a200563e45e4","term":"SHAFT","definition":"stands for sex, hate, alcohol, firearms, and tobacco; using terms related to SHAFT or anything illegal, including CBD, will cause a message to be heavily filtered by wireless carriers."},{"_id":"623376fb08491b082a783332","term":"short code","definition":"a type of SMS and MMS sending number consisting of a short series of numbers (XXXXX)."},{"_id":"623377102f0437032431fcb5","term":"SMS","definition":"stands for short messaging service; this is a type of text message that includes only text or symbols such as emojis."},{"_id":"6233772bcae04f0079081d08","term":"subscribe keyword","definition":"a type of keyword your customers can use to opt into receiving SMS marketing messages from your brand, such as 'JOIN'."},{"_id":"6233773fe9e6c2030ad1015d","term":"TCPA","definition":"stands for the Telephone Consumer Protection Act; this act covers the use of automated telephone communications, including phone calls, voicemails, fax machines, and text messages."},{"_id":"62337753131e5d0013e96b9b","term":"toll-free number","definition":"a type of SMS sending number consisting of 10 digits starting with an eight (1-8XX-XXX-XXXX)."},{"_id":"62337762b78bd80028879a57","term":"unsubscribed from SMS","definition":"metric for when a recipient texts STOP and unsubscribes from your SMS messages."},{"_id":"6233777130a89a007a20822e","term":"vanity short code","definition":"type of short code that allows you to choose what the number is (XXXXX)."},{"_id":"62337a8acf574100abe740e0","term":"consent","definition":"whether the profile has consented to receive your marketing channels."},{"_id":"62337a9e9b23f5049b21353a","term":"$consent_form_id","definition":"the ID of the form that collected a profile's consent (if applicable)."},{"_id":"62337aba5d6a0d00b3d50239","term":"$consent_form_version","definition":"the version of the form that collected a profile's consent; this only applies if you run A/B tests and have multiple variations for the specific form."},{"_id":"62337acf3b162709c5c3e883","term":"$consent_method","definition":"the method through which a profile consented to receive marketing from your brand (e.g., via a form, at checkout, etc.)."},{"_id":"62337b6df4760401b67cc5f1","term":"first active","definition":"the first time that a profile engaged with your account; the date recorded represents the first time the contact was active (e.g., opened or clicked an email, visited your website, made a purchase, etc.)"},{"_id":"62337b9703c02f00442a0bc7","term":"$id","definition":"the external ID that can be used as a primary identifier on the profile — typically used in place of an email address."},{"_id":"62337beca617f3008695b72b","term":"klaviyo ID","definition":"a unique ID that you can find by navigating to a profile and looking for the 26-character ID (or 6-character ID in some cases) in the URL."},{"_id":"62337bff5d6a0d00b3d5030d","term":"klaviyo properties","definition":"default properties in your Klaviyo account."},{"_id":"62337c1197a48207158934b4","term":"last active","definition":"the date of the most recent recorded activity that the profile has taken."},{"_id":"62337cd5d27ea3003abbece6","term":"profile property","definition":"a characteristic associated with a contact’s profile that you can use to create robust segments, trigger flows, craft targeted messaging, and more."},{"_id":"62337cfaab1f0a002037f96b","term":"SMS consent timestamp","definition":"a timestamp that appears on a profile when they subscribe to SMS marketing from your brand."},{"_id":"62337d327ccf3700a964f283","term":"$source","definition":"the source through which your profile came into your account, captured as a custom property under the Information section of the profile."},{"_id":"62337d5738c97201e96e2449","term":"email deliverability","definition":"when an email successfully reaches the inbox."},{"_id":"62337d664e81ca003f0a345f","term":"active profile","definition":"a profile in Klaviyo that can be messaged and who is not suppressed."},{"_id":"62337d758202060299d8f10e","term":"activity feed","definition":"a live feed of customer and site visitor activity reflecting metrics flowing into Klaviyo."},{"_id":"623384d9c3ce03002ac6566d","term":"predictive analytics","definition":"the contact's customer lifetime value (including historic, predicted, and total CLV), churn risk prediction, average time between purchases, and order timeline."},{"_id":"6234b3dc4525de02ee6ddd27","term":"average order value","definition":"known as AOV, which is the average spend of a customer in a store on a single order."},{"_id":"6234b41165c45902a8c05053","term":"cohort","definition":"a time-based group of customers or web visitors."},{"_id":"6234b4232a49d0088047a990","term":"conversion","definition":"getting members of a group to take a desired action, like signing up for a mailing list or buying an item on a website."},{"_id":"6234b47bcd83da0053520fb2","term":"call to action","definition":"known as CTA, in an SMS/MMS, email, ad, or website, a CTA is the language that attempts to get the reader to do something specific."},{"_id":"6234b4b61e44490820698a79","term":"click through rate","definition":"known as CTR, for ads it is the number of clicks divided by the number of impressions; for email and text message, CTR is the number of clicks divided by the number of opened messages."},{"_id":"6234b505b0dac40600106259","term":"hero image","definition":"a large header or banner image at the top of a web page."},{"_id":"6234b5cb80137206489ffa5b","term":"tracking pixel","definition":"code added to a website that sends tracking information back to a source."},{"_id":"6234b8d29d61440416ba268a","term":"list cleaning","definition":"the process of removing invalid and/or unengaged contacts from your subscriber list."},{"_id":"6234b946f6eccc02f76c8e9a","term":"warming","definition":"the process of establishing a good sending reputation when you first start sending emails with Klaviyo."},{"_id":"6239d797b05fb605d58f9abd","term":"activity map","definition":"this map allows you to visualize how, from where, and how often your customers interact with your brand for any given metric."},{"_id":"6239d7a2af77370511a7ca29","term":"advanced reports","definition":"option within the form, campaign, and flow performance overviews; includes a breakdown of different key metrics for a given form, campaign, or flow over time."},{"_id":"6239d7eae4381404b099fb16","term":"best people","definition":"a tool that allows you to pinpoint your most engaged profiles for a given metric."},{"_id":"6239d850d1068300a8599377","term":"custom reports","definition":"a feature found within your account’s Analytics tab; contains pre-built reports that you can choose from to conduct an in-depth analysis of your performance over time."},{"_id":"6239d8964ceb65016d80b76a","term":"metric ID","definition":"the six-digit ID associated with a given metric."},{"_id":"6239d8c454fd1d0774ecff05","term":"performance dashboard","definition":"dashboard view that gives a detailed overview of how your different communication channels perform as well as suggestions for areas of improvement."},{"_id":"6239da049293f90619b96367","term":"flow","definition":"also known as an automation, an automated sequence of steps that is set in motion by a single trigger and can be filtered based on specific profile or trigger details."},{"_id":"624f39bb3cb009008f07fa04","term":"last click","definition":"the date of this profile’s most recently recorded clicked SMS message or email."},{"_id":"624f39d1be682300205cff5b","term":"last open","definition":"the date of this profile’s most recent recorded opened email."}],"graphqlSchema":"","gracePeriod":{"enabled":false,"endsAt":null},"shouldGateDash":false,"healthCheck":{"provider":"","settings":{}},"intercom_secure_emailonly":false,"intercom":"","is_active":true,"integrations":{"login":{}},"internal":"","jwtExpirationTime":0,"landing_bottom":[{"type":"html","alignment":"left","html":"
\n \n
Build personalized experiences that scale.
\n
\n Create apps and integrations using Klaviyo's API that help \n your business grow. Get started for free.\n
\n Build custom integrations to bring data into Klaviyo to create personalized experiences. Integrate with point-of-sale software, inventory management systems, scheduling apps, and more.\n
\n “Since Klaviyo doesn't impose a rigid data schema, it's easy to send in just about any arbitrary data without having to do annoying manipulations or data mappings and without having to pre-configure a data schema in the app.”\n
\n Use profile information, custom events, catalog information, and other types of data to build custom customer experiences using Klaviyo's flows, template email builder, and more.\n
\n “Merchants can set up flows based on Klaviyo events to send out branded notifications to both the [gift] recipient and the customer. They can also segment the customer and the recipient for greater insights into their customer’s shopping habits.”\n
\n Kyle Tremblay - Sr. Product Manger at EXCLUSIVE\n
\n
\n “Integrating with Klaviyo’s APIs was a no-brainer as it allowed us to build reporting that’s informed by our clients’ goals. Additionally, we’re now able to highlight useful, holistic insights to determine what actions should be taken by our clients to meet their goals.”\n
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Uses Started Checkout or Added to Cart as the flow trigger."},{"_id":"621660991b175002b089b8ec","term":"flow trigger","definition":"what causes a flow to start; examples of flow triggers include subscribed to list, added to segment, takes an action, or has date property."},{"_id":"62166141a8172e04472e8a76","term":"product feed","definition":"blocks that automatically generate product recommendations by pulling product information from ecommerce integrations."},{"_id":"621687ec348076001a17831a","term":"campaign","definition":"a single, targeted email sending effort; a one-time send to a pre-established group of contacts."},{"_id":"6230af61e515f80098510394","term":"capture rate","definition":"the rate at which website visitors subscribe to marketing, often through a Klaviyo signup form; also called opt-in rate."},{"_id":"6230afa2b7b7a8002027af9e","term":"cart abandonment rate","definition":"the percentage of people who place an order on your website and subsequently abandon their cart before purchasing."},{"_id":"6230afdcd8a2020027848e97","term":"conversion rate optimization","definition":"known as CRO, making changes to a website in order to increase the rate at which visitors take the desired action (typically, making a purchase)."},{"_id":"6230b337776d1d033e133bad","term":"conversion tracking","definition":"a recipient opening or clicking an email or SMS and then taking another action within the conversion period."},{"_id":"6230b35b3a0a6f04d32dea22","term":"customer lifetime value","definition":"known as CLV, the historic and predictive amounts that a customer may spend."},{"_id":"6230b3a8ed2840001a977600","term":"custom properties","definition":"fields tied to Klaviyo profiles that you can use to gather additional information about the contacts in your account."},{"_id":"6230b41387d8fa02b6daaed8","term":"hard bounce","definition":"when an email cannot be delivered due to a permanent reason, such as a misspelled email address."},{"_id":"6230b43dc9969e009ba233cc","term":"list","definition":"also known as an audience, a collection of opted-in profiles in Klaviyo, maintained in the Lists & Segments tab."},{"_id":"6230bb66d71546009ffbb2eb","term":"merged profile","definition":"this metric is recorded on a profile after it is part of a profile merge."},{"_id":"6230bb92d41c2e01663c9ce9","term":"owned marketing","definition":"an approach to marketing where a company focuses strategically on channels that they control, utilizing the data they have in order to create and strengthen customer relationships."},{"_id":"6230bbbb342c02027314b572","term":"owned revenue","definition":"the revenue attributed to messages sent through Klaviyo."},{"_id":"6230bbe8f2db41003c5bd7d9","term":"profile","definition":"a comprehensive record maintained for every contact in your Klaviyo account."},{"_id":"6230bc82164a52002e06a3ac","term":"quiet hours","definition":"the hours during the day you should avoid sending your SMS or MMS messages to your subscribers; is a feature enabled by Klaviyo"},{"_id":"6230bca898583a0277253cd2","term":"return on investment","definition":"known as ROI, the ratio of how much a customer spends on Klaviyo compared to how much Owned Revenue they generate."},{"_id":"6230bcd01f8ca00013a841fb","term":"revenue per recipient","definition":"known as RPR, the revenue from a campaign or flow divided by the number of recipients in that campaign or flow."},{"_id":"6230d0cbd5cc3906113eb25e","term":"segment","definition":"a collection of profiles in Klaviyo, maintained in the Lists & Segments tab, that is defined by a set of conditions."},{"_id":"6230d144eb5eee00136540f0","term":"smart sending","definition":"if the smart sending feature is enabled, Klaviyo will skip sending your current message to a recipient if they have already received an email or SMS from you within a specified period"},{"_id":"6230d164dfb499002e85120d","term":"social links","definition":"a block in Klaviyo's email drag-and-drop email template editor that allows you to provide the links to your social sites in your emails."},{"_id":"6230d1901a0654007d3345bc","term":"soft bounce","definition":"a soft bounce is an email bounce caused by a temporary reason, such as a full inbox or the recipient email server being down momentarily."},{"_id":"6230d1b2cd89d80051307d5f","term":"subscribed to list","definition":"the metric recorded when a contact subscribes to a Klaviyo list directly via a Klaviyo form."},{"_id":"6230d1d65650ef001db26d2a","term":"suppressed","definition":"the status of a contact once they unsubscribe from an email, an email sent to them hard bounces, or they are manually added to the Suppression List."},{"_id":"6230d22081cb0a002d109dce","term":"transactional","definition":"a type of message sent as a function of the purchasing process; for example, an order confirmation email or a shipping notification."},{"_id":"6230d326dfb499002e85131f","term":"web tracking","definition":"refers to Klaviyo's Active on Site and Viewed Product metrics which track user activity on your site, and can be enabled via the addition of code snippets."},{"_id":"62336f8e6908790a33269c8f","term":"A/B testing","definition":"a method of comparing different options to determine which is the most successful at achieving a goal (e.g., opens, clicks, or purchases)."},{"_id":"62336fa5374af20132ab9c25","term":"active on site rate","definition":"the rate at which a contact is active on your site."},{"_id":"62337004f4c0ca005a6b5716","term":"back-populate","definition":"a way to retroactively queue qualified recipients to a flow. For instance, if someone subscribed before you set up a welcome flow, then back-populating will take them through the flow."},{"_id":"623370269b23f5049b21306d","term":"browse abandonment flow","definition":"a metric-triggered flow that sends when an identifiable browser visits a product page and does not make a purchase."},{"_id":"6233707ed23230007781a59d","term":"click rate","definition":"the percentage of recipients that clicked an email or SMS divided by the total number of recipients."},{"_id":"6233709eb12d2a03e8a0eb2c","term":"cross-sell flow","definition":"a message or series of messages that show customers products similar to one they purchased."},{"_id":"623370b21dbb2e049902268b","term":"date property-triggered flow","definition":"in this type of flow, people qualify to enter if they have a date-based profile property set (e.g., a birthday) and their date falls within the flow’s timeline."},{"_id":"623370c7cae04f0079081a1b","term":"draft","definition":"when a message is in draft mode, it is not active and will not send."},{"_id":"623370e99bee4300206a64e8","term":"email action","definition":"an action that allows you to send an individual email within a flow."},{"_id":"6233711689d65707000476b8","term":"flow filter","definition":"a tool to restrict who enters a flow based on a profile’s behavior or attributes."},{"_id":"623371502ad6a200563e42fb","term":"list-triggered flow","definition":"in this type of flow, people will qualify to enter when they are added to a specific list and will remain in the flow as long as they remain in the list."},{"_id":"6233715e0ad2ca004488fa76","term":"live","definition":"when a flow message is in live mode, it is active and will send automatically."},{"_id":"6233716c78e7ae0090c2ff5e","term":"manual","definition":"when a flow message is in manual mode, it is active in your flow but no messages will automatically send. You will need to manually review and send all scheduled messages."},{"_id":"623371a45bcddb002dee0b12","term":"metric","definition":"also called events, these are actions someone can take on your site or in response to a message. Each metric in Klaviyo represents a specific action."},{"_id":"623371b6e6c2ce098129505f","term":"metric-triggered flow","definition":"in this type of flow, people will qualify to enter when they take a specific action (e.g., placing an order)."},{"_id":"623371d78b97ed003d8ac4ff","term":"needs review","definition":"if your flow message is (or was at some point) in manual mode, this tab shows the total number of people who are ready to receive the message; messages to this group will not send automatically, so you must review them first."},{"_id":"623371e9a4dc840415e913cc","term":"notification action","definition":"a flow action that sends an email to up to five people, typically used to send internal notifications to a certain team within your organization."},{"_id":"623371f5d23230007781a65f","term":"open rate","definition":"the number of recipients who opened an email divided by the total number or recipients."},{"_id":"62337221b0c67a006809732a","term":"price drop-triggered flow","definition":"in this type of flow, people qualify to enter when an item they've viewed or started checkout with lowers in price."},{"_id":"62337233f4c0ca005a6b57f1","term":"segment-triggered flow","definition":"in this type of flow, people qualify to enter when they are added to a segment that triggers the flow and will remain in the flow as long as they remain in that segment."},{"_id":"62337259ee120600a6b5a26d","term":"SMS action","definition":"flow action used to send a text message; each SMS has a template and settings that can be configured."},{"_id":"6233726808491b082a782d7a","term":"post-purchase flow","definition":"a metric-triggered flow sent to customers after they complete a purchase; examples include thank you, up-sell, and cross-sell flows."},{"_id":"6233727dc7131b07582eb8ce","term":"spam complaint rate","definition":"the number of recipients who reported an email as spam divided by the total number of recipients."},{"_id":"623372b2fd17f20912f1c8db","term":"sunset","definition":"flow used to phase out customers who are no longer engaging with messages from your brand."},{"_id":"623372c2ab1f0a002037d734","term":"time delay","definition":"a flow action used to create delays — or wait periods — between components in a flow series."},{"_id":"623372dbd4a4a500207f2ae8","term":"total clicks","definition":"the total number of times an email or SMS was clicked."},{"_id":"623372e77b484b01c3353f23","term":"total opens","definition":"the total number of times an email was opened."},{"_id":"623372ff9b23f5049b213190","term":"trigger filter","definition":"a tool to restrict who enters a flow based on data associated with the triggering event."},{"_id":"62337311ef81360014771014","term":"trigger split","definition":"a component that creates two distinct paths in your flow, branching based on a defining characteristic of the trigger."},{"_id":"623373247a520a0a6e3d7605","term":"unsubscribe rate","definition":"the number of recipients who unsubscribed divided by the total number of recipients for a message."},{"_id":"623373372f0437032431f52e","term":"update profile property action","definition":"an action in a flow that allows you to create, update, or delete a custom property from a profile."},{"_id":"6233734a2f0437032431f579","term":"waiting queue","definition":"a list of profiles scheduled and waiting at a given step in a flow."},{"_id":"62337360d4a4a500207f2b4e","term":"welcome series","definition":"type of flow sent when someone is added to a list or, in certain cases, is added to a segment."},{"_id":"6233736d08491b082a78311e","term":"winback flow","definition":"type of flow aimed at re-engaging lapsed customers."},{"_id":"623373b438c97201e96e19d9","term":"alphanumeric sender ID","definition":"a type of SMS sending number used in the UK and Australia; it cannot send MMS messages or receive any text messages; it can be customized to match your brand."},{"_id":"623373e41fe89e0491f43c41","term":"clicked SMS","definition":"metric for when a recipient clicks on a link within an SMS message."},{"_id":"6233740362391200a74fc4d9","term":"consented to receive SMS","definition":"metric for when a recipient confirms that they want to receive your messages."},{"_id":"62337427e6c2ce09812952a1","term":"CTIA","definition":"stands for Cellular Telecommunications Industry Association; the CTIA is a trade organization run by wireless companies which established the short code system and provided guidelines against SHAFT."},{"_id":"623374bb8cfdc9041b646fe3","term":"custom keyword","definition":"a type of keyword that you create in Klaviyo to allow customers to subscribe to your SMS marketing efforts."},{"_id":"6233760dd27ea3003abbdf71","term":"failed to deliver SMS","definition":"metric for when a message is sent but not delivered to the recipient."},{"_id":"6233761aa26d90098ab2c499","term":"filtering","definition":"when a message is not delivered by a wireless carrier."},{"_id":"6233764d09a5fe03dc4d309c","term":"keyword","definition":"also known as just keyword response, these are words that, when sent by a subscriber, prompt a certain action and an automated response, such as 'STOP'."},{"_id":"62337666ee120600a6b5a41a","term":"long number","definition":"also called a long code, it is a type of SMS and MMS sending number consisting of 10 digits and looks like a regular phone number (1-XXX-XXX-XXXX)."},{"_id":"623376978fdab1002c624ab1","term":"MMS","definition":"multimedia message service; this is a type of text message that includes multimedia, such as an image or GIF."},{"_id":"623376a846909300384fc4d3","term":"received SMS","definition":"metric for when Klaviyo has recorded that your recipient has received an SMS."},{"_id":"623376d59fa88800596b832e","term":"sent SMS","definition":"metric for when someone texted your destination number to subscribe."},{"_id":"623376e82ad6a200563e45e4","term":"SHAFT","definition":"stands for sex, hate, alcohol, firearms, and tobacco; using terms related to SHAFT or anything illegal, including CBD, will cause a message to be heavily filtered by wireless carriers."},{"_id":"623376fb08491b082a783332","term":"short code","definition":"a type of SMS and MMS sending number consisting of a short series of numbers (XXXXX)."},{"_id":"623377102f0437032431fcb5","term":"SMS","definition":"stands for short messaging service; this is a type of text message that includes only text or symbols such as emojis."},{"_id":"6233772bcae04f0079081d08","term":"subscribe keyword","definition":"a type of keyword your customers can use to opt into receiving SMS marketing messages from your brand, such as 'JOIN'."},{"_id":"6233773fe9e6c2030ad1015d","term":"TCPA","definition":"stands for the Telephone Consumer Protection Act; this act covers the use of automated telephone communications, including phone calls, voicemails, fax machines, and text messages."},{"_id":"62337753131e5d0013e96b9b","term":"toll-free number","definition":"a type of SMS sending number consisting of 10 digits starting with an eight (1-8XX-XXX-XXXX)."},{"_id":"62337762b78bd80028879a57","term":"unsubscribed from SMS","definition":"metric for when a recipient texts STOP and unsubscribes from your SMS messages."},{"_id":"6233777130a89a007a20822e","term":"vanity short code","definition":"type of short code that allows you to choose what the number is (XXXXX)."},{"_id":"62337a8acf574100abe740e0","term":"consent","definition":"whether the profile has consented to receive your marketing channels."},{"_id":"62337a9e9b23f5049b21353a","term":"$consent_form_id","definition":"the ID of the form that collected a profile's consent (if applicable)."},{"_id":"62337aba5d6a0d00b3d50239","term":"$consent_form_version","definition":"the version of the form that collected a profile's consent; 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\n \n
Build personalized experiences that scale.
\n
\n Create apps and integrations using Klaviyo's API that help \n your business grow. Get started for free.\n
\n Build custom integrations to bring data into Klaviyo to create personalized experiences. Integrate with point-of-sale software, inventory management systems, scheduling apps, and more.\n
\n “Since Klaviyo doesn't impose a rigid data schema, it's easy to send in just about any arbitrary data without having to do annoying manipulations or data mappings and without having to pre-configure a data schema in the app.”\n
\n Use profile information, custom events, catalog information, and other types of data to build custom customer experiences using Klaviyo's flows, template email builder, and more.\n
\n “Merchants can set up flows based on Klaviyo events to send out branded notifications to both the [gift] recipient and the customer. They can also segment the customer and the recipient for greater insights into their customer’s shopping habits.”\n
\n Kyle Tremblay - Sr. Product Manger at EXCLUSIVE\n
\n
\n “Integrating with Klaviyo’s APIs was a no-brainer as it allowed us to build reporting that’s informed by our clients’ goals. Additionally, we’re now able to highlight useful, holistic insights to determine what actions should be taken by our clients to meet their goals.”\n
\n"}],"mdxMigrationStatus":"rdmd","metrics":{"monthlyLimit":0,"thumbsEnabled":true,"planLimit":1000000,"realtime":{"dashEnabled":false,"hubEnabled":false},"monthlyPurchaseLimit":0,"meteredBilling":{}},"modules":{"landing":true,"docs":true,"examples":true,"reference":true,"changelog":false,"discuss":false,"suggested_edits":false,"logs":false,"custompages":true,"tutorials":false,"graphql":false},"name":"API Reference & Technical Guides | Klaviyo 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this act covers the use of automated telephone communications, including phone calls, voicemails, fax machines, and text messages."},{"_id":"62337753131e5d0013e96b9b","term":"toll-free number","definition":"a type of SMS sending number consisting of 10 digits starting with an eight (1-8XX-XXX-XXXX)."},{"_id":"62337762b78bd80028879a57","term":"unsubscribed from SMS","definition":"metric for when a recipient texts STOP and unsubscribes from your SMS messages."},{"_id":"6233777130a89a007a20822e","term":"vanity short code","definition":"type of short code that allows you to choose what the number is (XXXXX)."},{"_id":"62337a8acf574100abe740e0","term":"consent","definition":"whether the profile has consented to receive your marketing channels."},{"_id":"62337a9e9b23f5049b21353a","term":"$consent_form_id","definition":"the ID of the form that collected a profile's consent (if applicable)."},{"_id":"62337aba5d6a0d00b3d50239","term":"$consent_form_version","definition":"the version of the form that collected a profile's consent; 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deprecationBanner.parentNode.insertBefore(announcementBanner, deprecationBanner);\n } else {\n document.body.insertBefore(announcementBanner, document.body.firstChild);\n }\n announcementBanner.style.display = 'flex';\n};\n\n// Deprecaton banner text and CSS override\n // Note: Banner hidden by default in the CSS file to prevent JavaScript / pageload flash\nconst overrideDeprecationBanner = () => {\n \n // get all nodes w/ class starting w/ DeprecationWarning\n const deprecationBanners = document.querySelectorAll(\"[class*=DeprecationWarning]\");\n \n // Update deprecation banner text\n const updateBannerContent = (bannerNode) => {\n // TO-DO: Show different warning text depending on the version\n bannerNode.innerHTML = \"These docs are for a deprecated API version. 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Realistically we have 0 - 1 elements here.\n deprecationBanners.forEach(updateBannerContent);\n deprecationBanners.forEach(showBanner);\n}\n\n// remove versions older than 2 years from dropdown\nconst removeRetiredVersions = async () => {\n document.getElementsByClassName(\"rm-VersionDropdown\")[0].firstChild.click()\n \n\tawait new Promise(resolve => setTimeout(resolve, 0));\n\n const dropdownContainer = document.getElementsByClassName(\"rm-VersionDropdown-menu\")[0]\n\n const toRemove = []\n\n for (const child of dropdownContainer.children) {\n try {\n const version = child.getAttribute(\"href\").split('/')[2].slice(1)\n if (version === '1-2') {\n toRemove.push(child)\n } else {\n const RETIRED_YEARS = 2\n let today = new Date()\n\t\t\t\t\t\t\ttoday.setUTCHours(0, 0, 0, 0)\n const lastSupportedDate = new Date(today.setFullYear(today.getFullYear() - 2))\n if (new Date(version) < lastSupportedDate) {\n toRemove.push(child)\n }\n }\n } catch {\n // do nothing\n }\n }\n\n for (const elToRemove of toRemove) {\n elToRemove.remove()\n }\n\n document.getElementsByClassName(\"rm-VersionDropdown\")[0].firstChild.click()\n}\n\n\nconst find_example_url = () => {\n return document.querySelector('pre.CodeSnippet').querySelectorAll('pre')[2].firstChild.children[1]\n}\n\nconst press_example_button = () => {\n try {\n const button_row = document.querySelector('#ReferencePlayground').lastChild.lastChild.lastChild.lastChild.lastChild.lastChild\n if (button_row.firstChild.lastChild.innerText) {\n button_row.firstChild.click()\n }\n } \n catch (e) {}\n}\n\nfunction expandFields() {\n var bodyParams;\n document.querySelectorAll('[type=\"button\"]').forEach((ele) => {if(ele.children && ele.children[0] && (ele.children[0].innerText === \"DATA OBJECT\" || ele.children[0].innerText === \"ADD OBJECT\") && Array.from(ele.parentElement.parentElement.children).indexOf(ele.parentElement) === 1) {bodyParams = ele}})\n if (bodyParams) {\n bodyParams.click()\n function openFields(elementForSearch) {\n if (!elementForSearch.parentElement.children[1]) {return}\n const nestedButtons = Array.from(elementForSearch.parentElement.children[1].getElementsByTagName(\"button\"))\n if(nestedButtons.length > 0) {\n nestedButtons.forEach((ele) => {ele.click(); openFields(ele)})\n }\n }\n openFields(bodyParams)\n }\n}\n\n\n// Options for the observer (which mutations to observe)\nconst config = {childList: true};\n// Callback function to execute when mutations are observed\nconst callback = (mutationList) => {\n\tdocument.querySelectorAll('[type=\"button\"]').forEach((ele) => {if(ele.children && ele.children[0] && (ele.children[0].innerText === \"DATA OBJECT\" || ele.children[0].innerText === \"ADD OBJECT\") && Array.from(ele.parentElement.parentElement.children).indexOf(ele.parentElement) === 1) {expandFields()}})\n\n press_example_button()\n\n if (document.querySelector('pre.CodeSnippet') && \n document.querySelector('pre.CodeSnippet').querySelector('div.CodeMirror-code') && \n !text_changer_placed_on_page) {\n text_field_observer.disconnect()\n text_field_observer.observe(document.querySelector('pre.CodeSnippet').querySelector('div.CodeMirror-code'), {attributes: true})\n text_changer_placed_on_page = true;\n }\n\n\n}\n// Create an observer instance linked to the callback function\nconst buttons_obs = new MutationObserver(callback);\nvar button_presser_placed_on_page = false;\nvar text_changer_placed_on_page = false;\n\nconst text_field_observer = new MutationObserver((mutationList) => {\n try {\n const example_url = find_example_url().innerText.replaceAll(\"\\\\\", \"\")\n if (example_url) {\n const url = new URL(example_url.substring(1, example_url.length-1))\n // removes broken query strings and then removes extra ? or & that are left over in weird places\n url.search = url.search.replaceAll(/(((\\w+(-\\w*)*)(\\[\\w+(-\\w*)*\\])?=))(?!(\\w|-))/g, \"\").replaceAll(/((^\\?)(?![^&])|(?<=&)&|&*$|(?<=\\?)(&)|^\\?$)/g, \"\")\n find_example_url().innerText = `'${url.toString()}'`\n\n }\n } catch (e) {}\n\n})\n\n$(window).on('pageLoad', function(e, state) {\n overrideDeprecationBanner();\n \tsetTimeout(removeRetiredVersions, 0);\n \t\n const is_reference_docs = state.opts.path.includes(\"/reference/\")\n\n const pathName = window.location.pathname\n if (document.querySelector('link[rel=\"canonical\"]')) {\n document.querySelector('link[rel=\"canonical\"]').remove()\n }\n \n\n\n if (pathName.match(/^\\/(en\\/)?v/g)) {\n\n // is a v1-v2 or v{date} but is the home page (nothing after the revsion)\n const regex = /^\\/(en\\/)?v[0-9]{1,4}-[0-9]{1,2}(-[0-9]{2})?(?!(\\/))/g\n\n if (pathName.match(regex) || pathName.endsWith(\"/reference/api-overview\") || pathName.includes(\"/docs\")) {\n\n const docsToIgnore = [\n \"/en/v1-2/docs/getting-started-with-track-and-identify-apis\",\n \"/en/v1-2/docs/identify-api-reference\",\n \"/en/v1-2/docs/track-api-reference\",\n ]\n\n if (! docsToIgnore.includes(pathName)) {\n const correctLink = window.location.href.replaceAll(/\\/v[0-9]{1,4}-[0-9]{1,2}(-[0-9]{2})?/g, \"\")\n const cononical = document.createElement(\"link\")\n cononical.setAttribute(\"rel\", \"canonical\")\n cononical.setAttribute(\"href\", correctLink)\n\n document.head.appendChild(cononical)\n }\n\n } \n } \n \n if (!is_reference_docs) {\n button_presser_placed_on_page = false;\n buttons_obs.disconnect()\n }\n\tif (is_reference_docs && document.getElementById('content') && !button_presser_placed_on_page) {\n buttons_obs.disconnect()\n buttons_obs.observe(document.getElementById('content'), config);\n \tbutton_presser_placed_on_page = true;\n\t\texpandFields()\n press_example_button()\n\n // attach listener for code snippit listener \n if (document.querySelector('pre.CodeSnippet') && \n document.querySelector('pre.CodeSnippet').querySelector('div.CodeMirror-code') && \n !text_changer_placed_on_page) {\n text_field_observer.disconnect()\n text_field_observer.observe(document.querySelector('pre.CodeSnippet').querySelector('div.CodeMirror-code'), {attributes: true})\n text_changer_placed_on_page = true;\n }\n\n }\n\n if (!document.querySelector('pre.CodeSnippet')) {\n text_changer_placed_on_page = false;\n text_field_observer.disconnect()\n }\n});\n\n\n\n\nvar acc = document.getElementsByClassName(\"accordion\");\nvar i;\n\nfor (i = 0; i < acc.length; i++) {\n acc[i].addEventListener(\"click\", function() {\n /* Toggle between adding and removing the \"active\" class,\n to highlight the button that controls the panel */\n this.classList.toggle(\"active\");\n\n /* Toggle between hiding and showing the active panel */\n var panel = this.nextElementSibling;\n if (panel.style.display === \"block\") {\n panel.style.display = \"none\";\n } else {\n panel.style.display = \"block\";\n }\n });\n}\n// copyright year in footer\n//document.getElementById('footerYear').textContent = new Date().getFullYear()\n\n// BEGIN HOMEPAGE USE CASE JAVASCRIPT\n$(window).on('pageLoad', function(e, state) {\n \n if(state.opts.path === '/') {\n setTimeout(() => {\n let selectedIndex = 0;\n const tabs = document.querySelectorAll('.klv-use-cases--tabs--tab');\n const profiles = document.querySelectorAll('.klv-use-cases--profile');\n const images = document.querySelectorAll('.klv-use-cases--image');\n // process each set of elements when selecting an index\n function setSelectedIndex(index) {\n document.querySelectorAll('[data-selected]').forEach((el) => {\n el.removeAttribute('data-selected');\n el.querySelectorAll('a').forEach((anchor) => {\n anchor.setAttribute('tabindex', '-1');\n });\n });\n for (const arr of [tabs, profiles, images]) {\n arr[index].setAttribute('data-selected', '');\n arr[index].querySelectorAll('a').forEach((anchor) => {\n anchor.removeAttribute('tabindex');\n });\n }\n }\n \n // add event listener for click event\n var windowIsUnder520 = window.matchMedia(\"(max-width: 520px)\")\n for (const [i, tab] of tabs.entries()) {\n tab.addEventListener('click', (evt) => {\n const {target} = evt;\n if(!target.hasAttribute('data-selected')) {\n setSelectedIndex(i)\n }\n\t\t\t\t\tif(windowIsUnder520.matches) {\n \t \ttab.scrollIntoView({ behavior: 'smooth', block: 'nearest', inline: 'center' });\n\t \t }\n });\n }\n }, 500);\n }\n});\n// END HOMEPAGE USE CASE JAVASCRIPT","html":{"header":"\n\n\n\n\n\n\n\n\n\n","home_footer":"